Today Forevermark, the diamond brand from the De Beers group of companies announced an important milestone as the 1 millionth Forevermark diamond is inscribed at the Forevermark Diamond Institute in Antwerp.
Stephen Lussier, Forevermark CEO comments “This is a significant day in Forevermark’s young history. Inscribing 1,000,000 Forevermark diamonds in the six years since launch is a huge achievement and is testament to the appeal of the brand amongst a growing number of consumers.”
The inscription is the core of Forevermark’s proposition and represents the brand’s promise of a commitment to rare, beautiful and responsibly sourced diamonds. Only when a diamond has met Forevermark’s strict standards can it be inscribed with the individual inscription number and the Forevermark icon. Stephen Lussier adds, “The fact that every inscription number is unique and always identifiable as your very own, adds to the allure of our brand offering.” Invisible to the naked eye, it is made using proprietary technology from the De Beers group and can only be seen with a special Forevermark viewer.
Response to the brand has been so strong that Forevermark recently announced the opening of a second Forevermark Diamond Institute facility in India in early 2015 to meet continued demand for inscription and grading services.
Lussier summarises, “We are delighted to be able to say that there are now 1,000,000 inscribed Forevermark diamonds that have met our stringent criteria. Inherently beautiful, sourced responsibly and of the highest quality, these are diamonds consumers around the world can be proud to own and wear.”