Delhi, September 2014: Forevermark, the diamond brand from The De Beers Group of Companies unveiled its collaboration with designer Manish Malhotra, one of India’s most influential tastemakers, over a gala soirée hosted at The Imperial, New Delhi. The evening saw the launch of a pair of gorgeous, bridal chandelier earrings with spectacular Forevermark Diamonds designed by Manish Malhotra, under the expertise of Anmol Jewellers.
As part of the Forevermark Promise campaign, based on the brand’s promise of beauty, rarity and responsible sourcing, Manish Malhotra undertook the designing of his first range of fine diamond jewellery.
The inspiration behind the earrings was his interpretation of the vintage opulence of the well-travelled aristocracy of the 1930s and 1940s. He has combined the modern sensibilities of Forevermark to design this exquisite pair of chandelier earrings that add timelessness to a bride’s look.
Crafted with brilliant Forevermark teardrop diamonds,the exquisite pair of chandelier earrings exuded a majestic old-world charm, whilst imbibing a delicate western influence combined with a distinct traditional Indian look.
The soirée began with guests, including Shweta Nanda, Natasha Nanda, Shalini and Sanjay Passi, Ramola Bachchan and Sunil Sethi, mingling over cocktails. It continued as Anusha Dandekar introduced the retrospective showcase of the Forevermark Promise Campaign and the creative collaboration with Manish Malhtora. The event culminated over a runway-show spotlighting jewellery crafted with Forevermark diamonds. Rikki Chatterjee looked surreal as she ended the show bedecked in the Forevermark chandelier ear-rings designed by Manish Malhotra. The evening came to an end with a soulful musical performance by Anusha Mani over dinner.
Manish Malhotra said; “A promise holds deep value in my heart. As an Indian designer it’s my prerogative to explore our culture and heritage and my promise is to promote the rich traditions of art and design in our country. By associating with Forevermark, I want to mark another milestone in the world of design, keeping my promise alive.”
The piece took two months to come to fruition, and features 56 spectacular Forevermark diamonds, set in 18k rose gold with a combined carat weight of 10.43 carats.
A total of 2518 diamonds weighing in at 49.02 carats were set in 91.03 grams of 18k rose gold.
IshuDatwani, of Anmol Jewellers, said, “We have always aspired to be the creator of trends and custodian of trust in the jewellery world. The collaboration with Manish Malhotra & Forevermark is a great step in that direction as they both pay heed to design, craftsmanship, selectivity and beauty.”
Sachin Jain, President, Forevermark India commented, “Forevermark prides itself on working with experts who are as passionate about their area of expertise as we are about diamonds. Manish Malhotra is undoubtedly one of the world’s great fashion talents and we are honoured that he has chosen to work with Forevermark diamonds for his first fine jewellery piece. He’s a brilliant designer, a thorough professional and conveys integrity in his work ethic. The collaboration with him and Anmol Jewellers has produced a stunning piece of diamond jewellery that Forevermark is extremely proud to showcase this evening.”
Building on the success of last couple of years’ Promises and Pledges Exhibition, designers and celebrities from all over the world are joining the Forevermark Promise campaign. For more information about Forevermark Promise campaign, please visit www.forevermark.com/promise