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Calicut ‘The city of Truth’, today witnessed twilight of sparkles and opulence as Forevermark, from the De Beers group of companies, announced its enduring association with Malabar Gold. Multi-talented and state award winner actress Kavya Madhavan graced the occasion by unveiling the new collection with Forevermark diamonds.

Kavya Madhavan and Mr Sachin Jain, President, Forevermark India


Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. To celebrate the launch of Forevermark in Calicut some of the truly exceptional diamonds and jewellery pieces were showcased. Being the most trusted jewellery brand name in India with over 100 plus retail outlets, Malabar Gold previewed a stunning diamond jewellery collection inspired by current trends. The collection was a unique blend of classic and contemporary designs, meant for all occasions, and age groups.

Kavya Madhavan at the launch of Forevermark in Malabar Gold, Calicut


To showcase the brilliance and fire of the diamond there was a unique black room created where an exceptional Forevermark 6.11 carat diamond was displayed with a laser light being allowed to pass through the diamond. Therefraction of light in the diamond in the black room looked spectacular.Additionally a 3D hologram displayed the splendid journey of a Forevermark diamond from mines to finger.

Kavya looked gorgeous in Forevermark jewellery. She said, “Forevermark signifies beauty, inspiration and integrity that every woman stands for. Forevermark diamonds are truly exceptional, and stand out for their elegance and promise of quality, on the other hand Malabar Gold  have a great reputation in the industry and are known for their artistic designs; I am sure this collaboration is a perfect melange and will excite a modern Indian women to indulge in diamond jewellery.

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