Mumbai,12th August 2015: It was an evening that witnessed the rebirth of grandeur and the epitome of glamour come together, as Jaipur Jewels unveiled the new collection and campaign ‘Rise Anew’ at their flagship store on Nepean Sea Road. Looking beautiful in the exquisite pieces from Rise Anew collection, was the face of the campaign, model and actress Waluscha De Sousa. Acclaimed photographer Colston Julian, who made his directorial debut translating the vision of the brand into a mesmerising campaign, also graced the launch.
The evening was co-hosted by Lifestyle coach, Deanne Panday and spotted at the event were many gorgeous celebrities and the crème de la crème of Mumbai, who admired and adorned the stunning new collection on display.
“Jaipur Jewels has an number of exquisite pieces, some I instantly fell in love with like the multi sapphire and diamond necklace and earrings that I have worn in one of the images. Shooting this campaign amidst the ruins adorning these beautiful pieces truly made me feel like a Princess,” said Waluscha De Sousa. “Recreating an era bygone while still keeping it relevant was indeed a challenge which I thoroughly enjoyed taking up. Jaipur Jewels approached me with a very unique concept of ‘Rise Anew’ and in this campaign we have tried to capture grandeur and nobility and also tried to recreate the moment that can encapsulate a lifetime of heritage in it,” added Colston Julian
With a heritage of over 150 years Jaipur Jewels proudly hails from Rajasthan the land of art and culture. A vision that has transformed jewels into impeccable pieces of precious art, Jaipur Jewels is synonymous with luxury, elegance and beauty.
‘Rise Anew’ is the brand’s campaign, as Jaipur Jewels strongly believes that looking ahead begins with looking back and new treasures are discovered in old stories. JaipurJewels aspires to awaken nobility with heritage.
Speaking on the occasion, Subhash Naheta, Chairman Jaipur Jewels said “Rise Anew is our endeavour to reinterpret nobility and royalty through our breathtaking creations. Our aim is to take the brand to superior heights by paying paramount importance to superlative quality of craftsmanship and attention to detail. Just as the phoenix must burn to emerge, Jaipur Jewels rises anew to reinvent traditional jewellery for the glorious woman of today. ”
The Rise Anew collection comprises of exquisitely crafted jewellery where every cut and sparkle has a renewed spirit. In every piece, Jaipur Jewels have attempted to discover new treasures, reawaken nobility and breathe new life into tradition. Traditional craftsmanship has been blended with contemporary sensibility to form a dazzling array of neckpieces, earrings, bracelets and rings.
Jaipur Jewels is ushering a new wave of nobility jewellery in India by being synonymous with excellence in quality and creation. Rendering a unique style that will remain etched in the minds of people forever.
The glorious past has been reinterpreted through timeless jewellery pieces of ‘Rise Anew’.