December, 2014: Entice, the fine jewellery brand by the century old KGK group,has inaugurated its boutique in the Garden city- Bengaluru. Renowned Bollywood actress, DiaMirza, inaugurated the boutique, situated in the choicest location of Richmond Circle. This is the fifth boutique from the brand in India after the success of its Delhi, Mumbai (Opera House &Borivali) and Jaipur stores. With this sparkling new addition, the total number of Entice standalone boutiques across the globe has reached 17.
On the occasion of this grand inauguration of the boutique, exquisite Daimond and Kundan Polki collectionswere on display. The luxurious double-story boutique is spread over 3000 square feet area and it boasts of a sophisticated and elegant décor. The boutique interiors spell opulence,which makes the visit to the boutique an altogether indulgent experience in itself. The plush interiors compliment the fine range of designer jewellery; in fact, the beauty of every crafted piece is more highlighted in such splendid setting. The design and adornment of the place is done in a manner which makes it modern yet classic while being very spacious. The complete ambiance exudes the passion, which Kothari’s have for art and jewellery.
Entice is heralding a new era of jewellery design and retail, inspired from our traditional heritage roots, where designs meet the growing demand for international aesthetics and at the same time make a bold statement about India’s style leadership on the world stage. Entice prides itself in creating irresistible diamond jewellery with unrivaled flexibility that oozes of finesse and fine craftsmanship. Coalescing intricate designs with detailed workmanship, the brand redefines the meaning of lightweight jewellery.
Apart from an extensive range of handcrafted diamond jewellery, the boutique boasts of vast new collections of Kundan Polki jewellery. Sculpted out of the most eternal materials on this planet- gold, diamonds & coloured gemstones, Entice’s new kundan polki collection revives the flavor of true Indian craftsmanship, comprising of a magnificent selection of kundan polki jewels created by the experienced craftsmen at Entice manufacturing units. The collection embraces the age-old craft of kundan polki jewellery, and styles it to suit the modern lifestyles with neckpieces, a huge range of earrings, cocktail rings, flexible bracelets, bangles and cuffs. With each piece in the collection flaunting intricate meena (enamel) work on the backside, a piece from this collection is a must have in the jewellery trousseau.
“This magnificent boutique is one more step towards a progressive retail market in India for us. Entice, the luxury jewellery brand will always strive to craft the most gorgeous pieces of jewellery, which are a pride to own. Our gemstones and jewellery are of the highest quality standards and the designs are unmatchable, hence, making them all the more desirable.” says Mr. Sanjay Kothari- Vice Chairman, KGK Group.
Mr. Manju Kothari –Creative Director, Entice adds, “For me, beauty and aesthetics are of core importance, be it the jewellery or the ambiance of the boutique. This is what is reflected in our new boutique where all the jewellery pieces on display have been specially crafted and radiates Entice’s signature craftsmanship.I am certain that our patrons will have an incredible time experiencing the finest of jewels in the lap of sheer and pristine luxury, as much as we enjoyed in creating.”