Rare and precious, platinum jewellery is the preferredchoice for young Indians to celebrate and mark the importantmilestones in their lives. Culturally relevant and global in its design aesthetic, PLATINUM EVARA is synonymous with the inimitablebond that is weaved not only between two individuals but their families too.This light weight jewellery, whilst being a symbolof a heartfelt blessing, is also unique in its design philosophy, capturing the sartorial choices of the modern-day bride and groom.
Inspired by global trends and keeping in mind the fashion forward choices of the millennial bride and groom, the new collection by PLATINUM EVARA celebrates the global design trend of “MODERN FEMININE” for the bride and “BOLD MINIMALISM” for the groom jewellery.
The designs inspired by Modern Feminine trend explores fluidity through interlinks – specifically, interlinking various classic motifs to create the elegant and a contemporary collection which compliments the post wedding lifestyle of today’s bride. Whilst the Men’s range features minimalistic pieces inspired by geometrical forms and patterns which has a bold interplay of lines and structures. The combination of matt and satin finishes add character to this collection. Each piece in the collection is crafted keeping in mind the discerning urban man.
This wide range comprises of necklaces, earrings and bracelets for women, and chains for men.
Built on Platinum heritage and infused with cultural relevance integral to Indian weddings, Platinum EVARA offers an opportunity for dual gifting for the modern couple from the parents, in-laws or from the elders in the family, who wish to bless the couple. PLATINUM EVARA’s contemporary designs can be worn across several occasions and they come with assured purity, exclusivity and elegance- synonymous with preciousness and the rare blessing of love!
Platinum 30 times rarer than gold is progressively becoming the metal of choice of young India. Appeal lies in the high emotional connect of the metal and innovative designs which are reflective of the international trends.