Satyug Gold Announces A Strategic Partnership With Tara Jewels As Its Official Jewellery Redemption Partner


Shilpa Shetty, Chairperson, Satyug Gold Pvt. Ltd. with Vikram Raizada, C.Satyug Gold Pvt Ltd has tied up with Tara Jewels Ltd. as their official jewellery redemption partner allowing its customers to redeem their gold in the form of jewellery in over 24 outlets all over India. The partnership will also allow Tara Jewels to sell Satyug Mera Gold Plan to its customers who can opt to take delivery in the form of jewellery from any of its Tara Jewellers outlets giving customers much better flexibility and transparency with its systematic gold accumulation plan.

Satyug Gold Pvt Ltd recently launched ‘Satyug Mera Gold Plan’ in which customers can buy gold from just INR 50/- a day. This gold plan is not just safe and secure but is also backed by IDBI Trusteeship as trustees and Brinks as safe keepers. It also offers very competitive prices with full transparency.

Jewellery, offered at Tara Jewellers, caters to the modern Indian woman. It houses an array of signature jewellery collections namely Myra, Eternia and Portico amongst others. The collection ranges, in diamond and gold jewellery,  from daily wear such as small necklace sets, chains, rings, pendants, bracelets, earrings, bangles to more occasion related exclusive designs.

“Commitment is our philosophy at Satyug and as promised we give you another 24 collection points where our customers can pick up their gold or even redeem their gold for Jewellery at any Tara Jewellers or Satyug Gold stores across India. I have partnered with Tara because it is truly a company that stands for style and statement, a globally awarded listed company with a strong footprint in India run by a team of thorough industry professionals. Our customers will now have a much wider range of jewellery to choose from. Our focus has and will always be the customer and through this partnership with Tara it’s another step in the right direction. ” Says Chairperson Shilpa Shetty Kundra

With so many new regulatory hurdles in most jewellery schemes it becomes important to give customers flexibility backed by assurity and transparency. That is exactly what this partnership with Tara Jewels will offer all our customers who will now be able to redeem their accumulated gold in the form of jewellery at all Tara Jewellers stores across India. We continue to increase our footprint and focus on customer satisfaction and look forward to this association with Tara Jewels as strategic partners” Says Raj Kundra, CEO Satyug


“Buying pattern of Indian consumers is changing, as customers now believe in purchasing wearable gold jewellery rather than merely investing. Partnering with Satyug Gold is a strategic move that we have taken enabling our customers to enjoy exquisitely crafted jewellery that is timeless yet affordable. ‘Satyug Mera Gold Plan’ will be lucrative for our customers with easy installment purchase, which can then be custom made into jewellery from Tara. With 24 company managed showrooms across 22 cities in Northern, Central and Western India, Tara Jewellers offers an extensive range of fine jewellery that caters to consumers across regions. We are very delighted to partner with Satyug Gold and are looking forward to a fruitful partnership.” says Vikram Raizada, Executive Director, CEO (Retail), Tara Jewels Ltd.

Satyug Mera Gold Plan (SMGP) is offered by Satyug Gold Pvt. Ltd. (SGPL) a Shilpa Shetty Kundra venture, to enable systematic accumulation of gold grams by customers for their personal requirements. SMGP enables customers to accumulate physical gold in small quantities on a monthly basis through the benefit of “Monthly Rupee Average Pricing”. We have our own state-of-the-art gold refinery in India and are able to deliver the most competitive gold prices because of our direct mine to consumer setup.

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